Company News, Financial News

Textured Haircare Brand Curlsmith Acquired by Helen of Troy

$150 million deal for the fast-growing brand owned by Recipe Products Ltd.

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By: Christine Esposito

Editor-in-Chief

Helen of Troy Limited has acquired Recipe Products Ltd., owner of fast-growing curly and wavy haircare brand Curlsmith. The total purchase consideration, net of cash acquired, was $150.0 million in cash, subject to certain customary closing adjustments. Helen of Troy says Curlsmith immediately becomes the most profitable brand in its portfolio, and further augmentis its beauty segment’s adjusted operating margin, which is already the highest in the company. In 2021, Helen of Troy sold a...

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